Privacy Policy

Privacy Policy

Last Updated: September 30, 2026

Introduction

SKA Motors Highland LLC d/b/a City Volkswagen of Highland (“Company,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard personal information when you use our website at https://www.cityvwofhighland.com/ (the “Site”). By using the Site, you agree to the practices described here. If you do not agree, please discontinue use of the Site.

Information We Collect

We collect information that depends on how you interact with us, including:

Information you provide: Name, contact details (email, phone, postal address), and other information you submit when requesting sales, service, parts, financing, trade-in, or other dealership assistance through forms or communications on the Site.

Usage data: Information collected automatically about your use of the Site, such as IP address, browser type, device information, pages viewed, referring URLs, and timestamps.

Cookies and similar technologies: As described in the Cookies section below.

Communications: Content of messages you send us (for example, contact-form inquiries).

We only collect information that is relevant to operating the Site and responding to your requests. You may choose not to provide certain information, which may limit our ability to respond to your request.

How We Use Information

  • We use personal information to:
  • Respond to sales, service, parts, financing, and other requests you submit
  • Provide and maintain the Site
  • Communicate with you about your inquiries
  • Improve the Site and understand how it is used
  • Measure advertising and marketing effectiveness
  • Protect security and prevent fraud or abuse
  • Comply with applicable law

 

Sharing of Information

City Volkswagen of Highland is part of City Auto Group. To the extent permitted by applicable law, we may share your personal information with City Auto Group and its affiliated dealerships for purposes such as responding to your inquiries, providing customer service, coordinating sales and service requests, and communicating relevant offers and promotions. Any sharing of personal information will be handled in accordance with applicable privacy laws and this Privacy Policy. We do not sell your personal information except as permitted by applicable law. We do not sell personal information for money. We may share personal information with:

  • Service providers that help us operate the Site and dealership operations (for example, website hosting and platform providers such as Dealer Inspire, analytics and advertising tools, form/security tools, and communication tools)
  • Volkswagen and related OEM systems as needed for vehicle, warranty, or program purposes when you engage with those offerings
  • Lenders or finance sources when you request financing assistance (as needed to process your request)
  • Professional advisors and authorities when required by law or to protect our rights and safety
  • A successor entity in connection with a merger, sale, or similar business transfer

 

We require service providers to use personal information only to perform services for us and to protect it appropriately.

Cookies and Tracking Technologies

Our Site uses cookies and similar technologies. The Site is powered by Dealer Inspire. As of a September 2026 review of our homepage source, the following were observed:

  • Google Tag Manager containers: GTM-NFTX3XB, GTM-NX57TTK, GTM-P2P2785P, GTM-KMDPVHS, GTM-5D2K5XDV, GTM-P5T4BJ98, GTM-P6Z6MZB3
  • Google Analytics 4 measurement IDs: G-WJ4Q26VHFT, G-44998F4YZC, G-V1QZ55RZ7S, G-7H25GJFV1T
  • Google Ads conversion tag: AW-17215175433
  • Google Floodlight / DoubleClick activity tags (advertiser/src 14980203)
  • AudioEye accessibility scripts
  • Cars.com / Dealer Inspire platform references related to inventory and lead tooling, including FacebookEventID plumbing; no Meta Pixel ID was confirmed in static source
  • Google reCAPTCHA may be used on Contact Us and other forms to help prevent spam
  • Datadog RUM for performance and session monitoring
  • GreenMonkey dynamic optimization script
  • First-party cookies/storage observed: di_trip_id; Koddi/UTM keys koddi_utm_campaign, koddi_ctid, koddi_lid; lzCurrentLanguage; Cloudflare __cf_bm may also be set by the CDN

You can control cookies through your browser settings. Blocking some cookies may affect Site functionality. Industry opt-out tools such as the Network Advertising Initiative and Digital Advertising Alliance sites may also be available for interest-based advertising.

 

Your Choices

You may request access to, correction of, or deletion of personal information we hold about you, subject to applicable law. Contact us using the information below. You may opt out of marketing emails using the unsubscribe link in those messages (transactional messages about your requests may still be sent).

California Privacy Rights

If you are a California resident, you may have rights under the CCPA/CPRA to know, delete, or correct certain personal information, and to opt out of “sharing” for cross-context behavioral advertising. Advertising and analytics tools on our Site (including Google Tag Manager, Google Analytics, Google Ads, and Google Floodlight/DoubleClick) may involve categories such as identifiers and internet activity. To exercise rights or opt out, contact us through our Contact Us form or by phone. We do not knowingly sell or share personal information of consumers under 16.

Children

Our Site is not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe we have collected such information, contact us and we will delete it.

Security

We use reasonable administrative, technical, and physical safeguards to protect personal information. No method of transmission or storage is completely secure.

Data Retention

We retain personal information only as long as needed for the purposes described above, including legal, accounting, and record-keeping requirements, then securely dispose of or de-identify it.

Changes

We may update this Privacy Policy from time to time. We will post the updated Policy on this page and revise the “Last Updated” date. Continued use of the Site after changes are posted means you acknowledge the updated Policy.

Governing Law

These Terms and any dispute arising out of or relating to these Terms or the Site will be governed by the laws of the State of Indiana and the federal laws of the United States, without regard to conflict of law principles. You agree that any legal action arising out of or related to these Terms or your use of the Site must be brought exclusively in the courts of Lake County, Indiana or, if federal jurisdiction exists, the United States District Court for the Northern District of Indiana.

Contact

SKA Motors Highland LLC d/b/a City Volkswagen of Highland

9601 Indianapolis Blvd, Highland, IN 46322

Contact form: https://www.cityvwofhighland.com/contact-us/

Phone: 219-237-2200